Destinations, history, and international projection of Mexican wines in Mexico
The history of wine in Mexico has deep roots. It all began in the 16th century, when Hernán Cortés ordered the planting of vines in the New World to ensure a local wine supply. In 1597, with the founding of Casa Madero in Parras, Coahuila, the first winery in the Americas was born, marking the beginning of a tradition that continues to this day.
For centuries, Mexican winemaking remained low-key compared to European giants like Spain, France, and Italy. However, in recent decades, thanks to improved quality, oenological innovation, and the rise of wine tourism, Mexican wines have begun to conquer international markets.
To which countries does Mexico export?
In 2023, Mexican wine exports totaled $9.94 million , and more than 60% went to the United States, consolidating this country as our main trading partner.
Furthermore, Mexico has found important markets in surprising places:
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Ghana: 845 thousand USD
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Japan: 624 thousand USD
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France and Costa Rica: with a more discreet presence, but significant in positioning.
In total, Mexican wine reaches 38 countries, demonstrating its growing internationalization.
Sparkling wines: ambassadors of Querétaro and Baja California
The sparkling wine segment is also beginning to stand out. In 2023, Mexico exported $721,000 worth of sparkling wines, primarily to Japan. The state of Querétaro and the Guadalupe Valley in Baja California are positioned as key regions in this sector.
In March 2025, Querétaro obtained its first Protected Geographical Indication (PGI), a seal of quality that paves the way for greater international recognition of its sparkling wines and local varietals.
Why mainly to the USA?
Geographic proximity, trade relations under the USMCA, and the growing interest of North American consumers in wines with a distinctive character mean that the United States accounts for the majority of exports.
Furthermore, the Guadalupe Valley in Baja California has established itself as the country's most renowned wine-producing region, attracting both tourism and international buyers.
The rebirth of Mexican wine
Mexican wine is experiencing a historic moment. In 2024, exports will reach $8 million, with an annual growth of 14% . Today, Mexican wines are not only recognized in Mexico, but also win medals at international competitions and are served in prestigious restaurants in Europe, America, and Asia.
The future is bright: with more regions developing their identity, such as Querétaro, Aguascalientes, and Guanajuato, Mexico has the opportunity to become a global benchmark for New World wine.
Discover Mexican wines that are already conquering the world
At Vinos de México – Vinosylicores.com, you'll find Mexican labels that reflect the quality and diversity of our land. We recommend:
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Monte Xanic Cabernet Sauvignon-Merlot Red Wine : icon of the Guadalupe Valley, elegant and structured.
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Casa Madero 3V Special Edition Red Wine : one of the most representative wines from the oldest winery in America.
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Santo Tomas Sauvblanc White Wine : fresh and aromatic, ideal for pairing with fish and seafood.
Toast with the history and quality of Mexican wine. Find your next bottle here:
Wines from Mexico – Vinosylicores.com
