Innovation, sustainability and experiences that will shape the future of toasting
The world of wine and spirits is constantly evolving, driven by more informed, demanding, and environmentally conscious consumers. As we approach 2026, new trends are emerging that are redefining not only what we drink, but how we drink it and why we choose it.
From sustainability and technology to experimental flavors and convenient formats, the global landscape of premium beverages promises a future as diverse as it is exciting. Here are the key trends for 2026 that are already transforming the market and how you can leverage them in your store or personal collection.
Liquid sustainability: from vineyard to glass
Sustainability is no longer a trend; it's a requirement. By 2026, we will see more wineries and distilleries adopting responsible practices.
-
Production with a lower carbon footprint , using renewable energy and recyclable packaging.
-
Lighter and recycled bottles , to reduce emissions during transport.
-
Regenerative and organic agriculture , without pesticides or artificial chemicals.
Today's consumer seeks quality with a conscience. That's why organic and biodynamic wines, as well as certified artisanal spirits, will gain ground. In Mexico, local projects are already committed to sustainable agave cultivation and low-impact wineries , combining flavor with responsibility.
The rise of premium ready-to-drink (RTD) beverages
Ready-to-drink (RTD) beverages continue their rise, but now with a premium twist. Gone are the days of generic canned cocktails: today, handcrafted mixes with natural ingredients and high-end spirits dominate.
In 2026, options such as the following will become established:
-
Canned artisanal margaritas and mojitos.
-
Spritz with sparkling wine or natural vermouth.
-
Non-alcoholic mixes with authentic flavor (mocktails).
These options are ideal for those seeking comfort without sacrificing quality , especially for events or home consumption.
The return of artisanal and local products
Consumers increasingly value the story behind the bottle. That's why products with a clear origin and traditional processes continue to gain popularity.
-
Tequilas and mezcals from small producers with designation of origin.
-
Gins with regional botanicals.
-
Wines from emerging regions such as Querétaro, Ensenada or Valle de Guadalupe.
The concept of “ craft spirits ” is gaining ground: spirits made in small batches, with a unique personality and a narrative that connects emotionally with the consumer.
Low-intervention wines and new regions taking center stage
Modern consumers seek authenticity. Natural, organic, and low-intervention wines are becoming increasingly popular among young wine lovers.
In addition, new regions are beginning to shine:
-
Eastern Europe (Georgia, Hungary, Slovenia) with ancestral wines.
-
Latin America (Mexico, Chile, Uruguay) with innovative and fresh proposals.
-
Australia and South Africa with modern, balanced and sustainable red and white wines.
The future of wine will be more diverse than ever, where tradition and experimentation go hand in hand.
Technology and experience, the new digital luxury
In 2026, luxury will not only be measured by price, but by personalized experience .
-
Online platforms offer virtual tastings and personalized subscriptions for wines and spirits.
-
Artificial intelligence helps to recommend labels based on tastes or pairings.
-
Labels with QR codes allow you to learn about the product's history, origin, and tasting notes in seconds.
Technology becomes the bridge between the brand and the consumer, creating unique and educational experiences.
The era of experimental flavors and cultural fusion
The global palate is opening up to bold combinations:
-
Whiskies with chocolate or honey , coffee-infused rums , or smoky tequilas .
-
Cocktails with botanical ingredients, exotic spices and tropical fruits.
-
Fusion between cultures: Mexican sake, French orange wine, Latin American gin.
These innovations redefine consumption and attract a young audience seeking new sensory experiences.
The future is served in a glass
The 2026 trends in wines and spirits point to a more conscious, curious, and connected consumer. The key will be offering authentic, sustainable products with emotional value .
For retailers and distributors, now is the time to embrace diversity, brand storytelling, and personalized experiences . Those who can connect quality, purpose, and accessibility will win over the next generation of toasts.
