What began as a practical alternative for music festivals and park picnics is now becoming a revolution within the alcoholic beverage industry. We're talking about the phenomenon of canned wines and spirits , a trend that is not only winning over younger palates but also challenging the most deeply rooted traditions of the wine and spirits world.
A lack of respect for wine? Not at all!
For decades, wine has been synonymous with elegance : glass bottles, natural corks, crystal glasses. However, the pace of modern life demands practicality, and this is where the can comes in. Far from being disrespectful, expert winemakers and innovative brands have adapted their processes to maintain quality, freshness, and flavor in more versatile formats.
Furthermore, the internal coating technology in the cans has evolved, ensuring that there is no transfer of metallic flavors and that the wine retains its sensory profile intact.
The canned wine boom
In markets like the United States, Australia, and the United Kingdom, canned wine has experienced exponential growth since 2018. Today, it represents a multi-million dollar category , with products ranging from light rosés and sparkling wines to full-bodied reds, all in easy-to-open, transportable, and on-the-go packaging.
According to recent market research, more than 60% of canned wine consumers are between 21 and 35 years old, revealing that this generation values convenience, sustainability, and informal experiences more than traditional rituals.
And what about spirits? The reign of "ready to drink"
The phenomenon isn't limited to wine. Ready-to-drink (RTD) cocktails have also taken the shelves by storm. From classics like whiskey and cola and gin and tonic to tropical creations with mezcal or tequila, canned drinks offer sophisticated flavors with the convenience of a single click.
At vinosylicores.com , you can find some refreshing options such as:
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Grand Douglas Ginger Drink
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New Mix Can Drink
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Caribe Cooler Peach
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Amstel Raspberry Hard Seltzer
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Jack Daniels Coca Cola drink
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D-Vino Rosé Wine 355ml Can
(Check availability and promotions directly on our website)
Advantages that go beyond taste
Total portability: Beach, concert, rooftop or camping? Carrying a can is much easier (and safer) than carrying a glass bottle.
Sustainable approach: Aluminum cans are 100% recyclable and have a smaller carbon footprint compared to traditional bottles.
Affordability: Individual servings allow you to try new flavors without investing in a whole bottle. Ideal for those who want to explore without commitment.
Ready to enjoy: Forget the corkscrew or the shaker. Open and enjoy is part of the experience.
Are we witnessing the future of beverage consumption?
Everything indicates that it is . New generations are paving the way for more casual, conscious, and personalized consumption. Brands that understand these priorities without sacrificing quality will be the ones that lead the market in the coming years.
Of course, the bottle will still have its place on special occasions, but for everyday life, after-work drinks, or a spontaneous toast, canned wine and liquor are proving that size doesn't matter, but the experience does.
Do you want to try this new way of enjoying wine and spirits?
Discover our collection of drinks and ready-to-drink mixes at Drinks RTD – Vinosylicores.com and take the trend with you wherever you go.
