History, purpose, and impact on brands
Every November, Mexico is filled with posters, promotions, and excitement with the arrival of El Buen Fin , one of the most anticipated shopping seasons of the year. Inspired by the famous American Black Friday , this event has become a cornerstone of Mexican commerce, benefiting both consumers and businesses of all sizes.
How did El Buen Fin come about?
The first edition of El Buen Fin took place in November 2011 , as a joint initiative between the Mexican government , the Business Coordinating Council (CCE) , and several chambers of commerce and industry. Its purpose was to boost the domestic economy by encouraging consumption, but with a focus on smart and responsible purchasing .
The slogan “ The Cheapest Weekend of the Year ” became a benchmark, promoting discounts and special offers for several days. The idea was to offer Mexican families an opportunity to purchase products and services at more affordable prices, while simultaneously strengthening the formal market and reducing purchases from abroad.
Why was it created?
The creation of El Buen Fin responded to three main needs:
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Reactivate the national economy : after periods of low consumption, the aim was to stimulate sales in sectors such as electronics, fashion, food, beverages and services.
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Formalize trade : by offering tax benefits and facilities to businesses that officially participate.
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Promote healthy competition : with fairer prices, better services, and more attractive shopping experiences.
In addition, El Buen Fin coincided with the payment of Christmas bonuses or salary advances , giving families the opportunity to better plan their expenses and take advantage of the discounts responsibly.
The growth of Buen Fin: more brands, more opportunities
Since its inception, the growth has been impressive. In recent years, more than 200,000 brands and businesses from all sectors have joined the program, including large chains, online stores, entrepreneurs, and local shops.
According to data from the Ministry of Economy , sales during Buen Fin have exceeded 130 billion pesos , a figure that demonstrates its enormous impact on the national economy.
The most popular categories include technology, fashion, household appliances and, increasingly, premium beverages such as wines and spirits , which have become a favorite choice for gifts or to enjoy during the holidays.
The digital Buen Fin, a new era of shopping
With digital transformation, online sales have become an essential part of Buen Fin (Mexico's Black Friday equivalent). E-commerce platforms, such as vinosylicores.com , have seized this opportunity to offer secure and convenient experiences with shipping throughout Mexico.
This has not only allowed us to broaden the reach of our promotions, but also to offer our customers a personalized and accessible experience from any device.
The Good Weekend and the culture of responsible consumption
Although El Buen Fin aims to boost consumption, it also promotes financial planning and mindful spending . The goal isn't to buy more, but to buy better: taking advantage of deals on quality products, comparing prices, and choosing options that truly offer value.
That's why many brands have chosen to combine discounts with exclusive experiences, such as virtual tastings, seasonal gifts, or special product editions. At vinosylicores.com , we're celebrating El Buen Fin with a special collection of premium wines, liqueurs, and spirits at irresistible prices.
From an Italian red wine for an elegant dinner, to an artisanal tequila to share with friends, you'll find unique promotions on the world's most recognized brands.
Take advantage of the Buen Fin offers and elevate your toasts without overspending.
Explore our special El Buen Fin collection and discover selected labels with exclusive discounts for a limited time only.
Visit us at Buen Fin – Vinosylicores.com and experience Buen Fin with flavor, elegance and quality.
