Milan vs Pisa Special
Football, a passion that is given
Watching a football match is much more than just following ninety minutes of play: it's a social experience, an excuse to get together, share, and, of course, toast. From European stadiums to Latin American bars, drinks have become an essential part of the football ritual .
In Italy, where Milan faces Pisa this month, fans experience the match with all the intensity that characterizes Italian football. While the crowds chant at San Siro, bar tables fill up with sparkling glasses, light cocktails, and craft beers.
How the custom of drinking during matches originated
The custom of enjoying a drink during football matches originated in England in the late 19th century , when the sport began to gain popularity among industrial workers. At that time, pubs near stadiums were the meeting point before and after each game. Fans shared pints of beer to soothe their euphoria or frustration with the result.
Over the decades, this tradition became globalized. Each country adapted the custom to its culture and climate .
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In Germany , beer consumption is almost a national symbol during the Bundesliga.
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In Spain , terraces fill up with beers and tapas every time La Liga plays.
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In Mexico and South America , cold beer and ready-to-drink (RTD) cocktails became the stars of football gatherings at home.
The rise of RTD drinks: the new era of football toasts
In recent years, ready-to-drink (RTD) beverages have gained popularity at sporting events. These premixed drinks offer the perfect combination of convenience and flavor, ideal for watching a game without any hassle.
Among the most popular ones we find:
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Vodka with soda or citrus , refreshing and light.
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Gin & Tonic in a can , elegant and easy to serve.
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Whisky with cola , for those looking for a more intense touch.
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Cocktails with fruity flavors , such as mojito or margarita, are ideal for watching the game in a group.
These types of drinks originated in the United States and the United Kingdom in the late 20th century, but their consumption skyrocketed with millennials and Generation Z, who prefer ready-to-drink and low-alcohol options. Today, premium and artisanal brands have refined the concept , turning RTDs into a global trend.
Milan vs Pisa is football, style and an Italian toast
The clash between Milan and Pisa not only stirs emotions on the pitch, but also reflects the elegance of Italian football and its culinary culture. In Milan's bars, the pre-game aperitif is a tradition: Aperol Spritz, Negroni, and light Italian beers accompany football discussions.
In Pisa, meanwhile, fans opt for simpler drinks with a local flavor: Tuscan craft beers or refreshing cocktails like the Limoncello Spritz .
Both cities, although different in style, share a passion for enjoying football with a cup in hand .
Interesting facts about drinks and football
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On average, more than 100 million liters of beer are consumed in Europe during an important Champions League match.
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In the United States, the Super Bowl generates record sales of RTDs and hard seltzers every year.
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Some European stadiums already offer cocktails in RTD format to speed up service without losing quality.
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Italy is one of the few countries where the pre-game aperitif is as important as the game itself.
What should we toast with at the next match?
If you plan to watch the upcoming Milan vs Pisa match, prepare a table with a variety of options:
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Lager-style beer for a classic and refreshing taste.
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RTD of gin or vodka for a modern and sophisticated touch.
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Italian aperitifs like spritz or vermouth with ice to experience the Milanese style.
The idea is to enjoy the game responsibly, but also to turn every goal into a celebration .
Football unites, excites and provides unique moments, and drinks are part of the universal language that accompanies that passion.
Football and drinks, a story that keeps growing
From early English pubs to modern Italian bars, the link between football and drinks is a tradition that evolves with each generation . Today, RTDs and craft beers have become the new symbols of celebration, accompanying matches with style, flavor, and camaraderie.
Whether your team wins or loses, what matters is sharing the moment. Because in every toast, there's a bit of history, passion, and football.
